Why me?
Whether you need to explain yourself more clearly, turn your expertise into compelling stories, build trust in your work, or get it in front of the right people, Big Head’s got you.
Website Strategy & Copy
Make it easier to find, understand, and trust you.
People shouldn’t have to walk through a maze to figure out what you do.
I reimagine your site architecture and clarify your message. Plus, I ensure your website is built for modern search habits. That includes SEO and emerging answer-focused AI, where ChatGPT and Google Gemini shape what people see and click.
Simply put, I make your content clear to humans and easy for search engines and AI tools to understand.
Examples:
Website content audits
Site architecture and navigation
Page-by-page copywriting
Team and executive bios
Search-friendly FAQs
Answer & generative engine optimization
Clearer calls to action & site accessibility
Campaign Messaging
Create content that moves people to action.
Not all content needs to be a manifesto. Sometimes you need a strong LinkedIn post, a recruitment letter, an email, a brochure, or a short piece of copy that helps people understand the offer and take the next step.
I create polished, strategic content for program launches, recruitment campaigns, events, and outreach efforts.
The goal is to clarify the message, make the value obvious, and entice the audience to act, without sanding off your personality.
Examples:
LinkedIn & social media posts
Email campaigns
Recruitment letters
Brochure & campaign copy
Speaker & program descriptions
Podcast & video scripts
Short-form promotional writing
Business & Brand Storytelling
Show people why your work is meaningful.
The best businesses are built on things that are hard to explain quickly: judgment, experience, service, taste, discipline, care, reputation, and decisions nobody sees you make.
I turn those invisible strengths into stories people can understand, remember, and believe.
That might be a founder story, a company narrative, a customer or product feature, or an executive message that sounds like it came from a real person.
Examples:
Origin stories
Leadership profiles
Case studies
Human interest features
Executive messages
Video narratives
Mission, vision, & values
Thought Leadership & PR
Turn expertise into authority.
Have something worth sharing? That’s only the start. Knowing how to shape and deliver your wisdom to the right audience is what people tend to underestimate.
I partner with professors, executives, and subject-matter experts to turn ideas into articles, op-eds, white papers, blog posts, and media pitches that shine a spotlight on their work.
Technical, scholarly work calls for a wordsmith with plenty of experience adapting content for academic, practitioner, and general audiences.
Examples:
Blog posts
White papers
Expert articles & op-eds
Media pitches
Slide deck content
Editor & trade-publication research
Thought leadership strategy
Not sure what you need? No problem.
If your website is a maze, your content falls short of the mark, or your copy is in desperate need of a refresh, I will work with you to sort out what matters most and deliver content that is clear, credible, and worthy of your audience's attention.